What is Plug?+
A marketplace where creators connect with each other and with brands. Trade shoutout swaps with creators in your niche, run paid micro-deals, and book in-person appearances — all in one place, all escrow-protected.
Who is Plug for?+
Creators in the middle — past the very beginning, but not yet agency-represented — and the brands that want to work with them. We launched in Beauty, Comedy, Gaming, and Fitness.
Is it free to join?+
Yes. Making a profile, browsing, messaging, and running swaps or collabs are all free. You only ever pay a fee on paid deals.
What's the difference between a swap and a paid deal?+
A swap is a creator-to-creator trade — you each post for the other, no money changes hands. A paid deal is money for a post (or an in-person appearance), funded up front and held in escrow until the work is verified.
How much does Plug cost?+
Swaps and collabs are free. On paid deals, the creator keeps 85% (standard) or 92% on the founding rate — there’s no separate fee for brands. Full details on the pricing page.
How does the founding rate work?+
The first 500 creators lock in an 8% platform fee for life, versus the standard 15%. It stays with your account as long as you're on Plug.
How does payment and escrow work?+
On a paid deal the brand funds the full amount before any work begins. Plug holds it in escrow and releases your payout once the post is confirmed live. Payouts run through Stripe to your bank.
How do you verify posts?+
When you submit your post link, Plug Verify checks that it's public and that the agreed mention, hashtags, and link are present, and captures a screenshot for the record. The other side confirms, and escrow releases.
Which platforms are supported?+
TikTok, Instagram, YouTube, and Twitch for deals, plus more for your profile. You can connect an account to auto-verify your handle and follower count.
What if something goes wrong?+
Every paid deal can be disputed. Funds stay in escrow while our team reviews the evidence from both sides and resolves it — refund, release, or split.
Still have questions?
Reach us any time at hello@getplug.io.
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