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Terms of Service

Last updated: June 25, 2026

1. Acceptance of these terms

By creating an account, accessing, or using Plug ("the Service"), operated by Plug Marketplace LLC ("Plug," "we," "us") — including any product, feature, tool, or service made available on this site — you agree to be bound by these Terms of Service ("Terms") and our Privacy Policy. If you don't agree, do not use the Service.

2. Eligibility

You must be at least 18 years old and able to form a binding contract under the laws of your jurisdiction. By signing up, you represent that you meet these requirements.

3. Account types

Plug supports two account types:

  • Creator accounts represent individuals who produce social media content. Creators can send and receive offers, run shoutout swaps, accept paid shoutouts, run collabs, and apply to brand campaigns.
  • Brand accounts represent businesses or organizations promoting products or services. Brands can send paid shoutout offers and post campaigns; brands cannot offer shoutout swaps or collabs. Brands verify a business email and may need to complete additional review before certain actions (for example, in-person bookings); we can decline or revoke verification.

You are responsible for the accuracy of the information you provide and for keeping your credentials secure. Misrepresenting your identity or account type is a material breach of these Terms.

4. Acceptable use

You agree not to:

  • Use the Service for any unlawful purpose
  • Harass, threaten, or impersonate other users
  • Submit false verification data, fake follower counts, or doctored screenshots
  • Circumvent payment, fees, or verification systems
  • Promote regulated products (firearms, controlled substances, gambling, etc.) without explicit permission
  • Use the platform to launder money or facilitate fraud
  • Scrape, reverse-engineer, or interfere with the operation of the Service

We may suspend or terminate accounts that violate these rules, with or without notice.

5. Connecting third-party platforms

You can connect third-party platforms — such as Pinterest, YouTube, TikTok, Twitch, Kick, or Instagram — to your Plug account. When you connect one, you:

  • authorize Plug to access that account on your behalf through the platform’s official API, for the limited, read-only purposes described in our Privacy Policy — such as showing a verified follower count, or, for a Pinterest Pin deal, confirming that a Pin you were paid to publish was posted to your account and stayed live for the agreed window;
  • confirm you own, or are authorized to connect, that account, and that connecting it doesn’t violate the platform’s own rules;
  • agree that your use of each connected platform stays subject to that platform’s own terms. Those services are run by third parties we don’t control, and Plug isn’t responsible for them, their availability, or changes they make to their APIs.

Plug requests the minimum access it needs and never posts, edits, or deletes anything on your connected accounts. You can disconnect any platform at any time in Profile → Platforms, which stops Plug’s access and deletes the tokens we stored for it. We explain exactly what we read, store, and delete in the Privacy Policy.

6. Marketplace transactions

Plug is a marketplace; we facilitate transactions between users but are not a party to them. Specifically:

  • Paid deals are processed through Stripe. The brand (or paying creator) is charged when a deal is accepted, and funds are held in escrow. Once the post is verified, escrow releases to the creator when the buyer confirms or automatically about 7 days later — not at the end of the full survival window.
  • Earnings before payout setup. A creator may accept certain paid deals before connecting a Stripe payout account. The brand still pays into escrow as normal, and the creator’s earnings are held for them until they connect a payout account and complete identity verification — at which point any earnings that are due release to them. Held earnings remain the creator’s and are not forfeited or refunded for lack of a connected account; Plug holds them until claimed.
  • Platform fees are split between both sides on every paid deal: the creator pays 8% (founding creators lock in 4% for life) and the brand pays a flat 8%. In-person deals are 10% on each side, with travel passed through at cost. Plug absorbs the Stripe processing fee.
  • Brand pricing is included in the totals above. Brands pay 8% on paid shoutouts and 10% on in-person bookings, in addition to the deal amount itself. Pricing may change with notice.
  • Swap deals (creator-to-creator, no money) carry no platform fee but are still subject to verification.
  • Post-survival verification. Posts are expected to stay live for an agreed window (default 30 days) and are monitored over it. A post removed before escrow releases may be refunded under the deal's terms; a post removed after release — but before the window ends — counts against the creator's Plug Score rather than being clawed back.
  • Campaigns. Brands can post campaigns that creators apply to with a pitch and a proposed price. When a brand accepts an application it forms a deal on the terms above — applying is an offer, and acceptance is binding, subject to the relevant flow’s terms. Campaigns may cap total spend and the number of creators, and brands approve each creator individually.

7. Reputation and Plug Score

Plug maintains a public reputation score (your “Plug Score”) for creator accounts, shown on your profile. It is calculated automatically from your activity — how reliably you deliver, how you respond to offers, your completed-deal volume, and ratings from people you’ve dealt with. Negative events such as no-shows, backing out after accepting, losing a dispute, or taking down a post you were paid for lower it, with the impact fading over time.

We may use your Plug Score and related trust signals to rank or hide profiles in Discover, gate access to certain features, and inform moderation decisions. The score is a Plug-generated estimate of reliability, not a guarantee of any user’s conduct — you should still use your own judgment on every deal.

8. Automated features and AI

Parts of Plug use automation, including AI tools. Brands can use an AI assistant to draft campaign briefs, and users can ask an automated support assistant questions. AI output is generated automatically, provided “as is,” may be inaccurate or incomplete, and is not legal, financial, tax, or other professional advice — you are responsible for reviewing and editing anything you publish or rely on.

The support assistant may answer directly or route your question to our team. We may also use automated systems, including AI, to help detect fraud and abuse, assist in reviewing verifications, deals, and disputes, and support moderation. Decisions about accounts, payments, and enforcement are made by a person. You agree not to misuse, overload, probe, or attempt to extract the systems behind these features. We describe what data these tools process, including our use of an AI provider, in our Privacy Policy.

9. Disputes and refunds

We provide tools for resolving disputes between users (in-deal messaging, a report button, a founder review queue for flagged deals). Refunds are issued based on the deal's verification status and post-survival rules. We may, at our discretion:

  • Hold funds in escrow pending resolution
  • Refund the buyer if delivery is materially incomplete
  • Release funds to the creator if delivery meets the agreed terms
  • Suspend either or both parties pending investigation of bad-faith behavior

Our determinations are final for platform-mediated disputes. Either party retains independent legal remedies outside the platform.

10. Intellectual property and content licensing

You retain all rights to content you create. By posting content as part of a Plug deal (a sponsored post on TikTok, Instagram, etc.), you grant the counterparty the usage rights specified in the deal terms (e.g., reshare allowed, paid ads, whitelisting). Outside those specified rights, neither party may repurpose the other's content.

Separately, a brand can buy a content license — defined, non-exclusive rights to use a specific existing piece of your content, without transferring ownership. Licenses are sold for fixed terms or perpetually, with optional add-ons such as TikTok Spark whitelisting and raw footage, and are governed by the Content license terms in the flow-specific section below.

A brand can also commission new footage from a creator (a “UGC” deal) rather than license an existing post. The creator films to a brief, delivers raw clips or an edited video, and keeps copyright — owned-channel use is included, paid ads are optional and priced by term. If the brand opts to have the creator write the script, the creator submits it for the brand’s approval before filming, and that script is licensed on the same terms as the video it was written for (the creator keeps copyright either way). Full terms — approval windows, revisions, and master-file handling — are in the UGC license terms below.

Every content or UGC license is recorded in a verifiable Content License Certificate — a timestamped record of the agreement, with a file fingerprint, a log of both sides’ acceptance, and a public verification page. It is a record that proves the deal, not a notarized or government-issued document. The certificate, electronic-acceptance, verification, and enforcement terms are in the Content license terms below.

Plug retains rights to the Service itself — the website, software, branding, and copyrighted materials. You may not copy, modify, or redistribute the Service.

11. Termination

You may close your account at any time. We may suspend or close accounts for breach of these Terms, fraudulent activity, prolonged inactivity, or at our discretion. Pending transactions at termination follow the same dispute and refund rules.

12. Disclaimers

The Service is provided "as is" without warranties of any kind. We do not guarantee any specific business outcome, audience size, post performance, or deal volume. Verification systems are best-effort; you should not rely solely on them for high-value transactions.

13. Limitation of liability

To the maximum extent allowed by law, Plug's total liability to any user is limited to the platform fees paid by that user in the twelve (12) months preceding the claim. We are not liable for indirect, consequential, or incidental damages.

14. Governing law

These Terms are governed by the laws of the State of Washington, United States, without regard to conflict-of-laws principles. You agree that any dispute not resolved through Plug's platform-mediated process will be brought exclusively in the state or federal courts located in Washington, and you consent to the personal jurisdiction of those courts.

15. Arbitration and class-action waiver

Please read this section carefully — it affects your legal rights, including how disputes are resolved and your ability to bring a claim in court or as part of a class action.

Try informal resolution first. Before starting an arbitration, you agree to email us at with a short description of the dispute and the relief you want, and to give us 60 days to resolve it. Most issues are settled this way.

If we can’t resolve it, then except for the carve-outs below, you and Plug agree that any dispute arising out of or relating to these Terms or the Service will be resolved by final and binding individual arbitration, administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, rather than in court. The arbitration takes place in Washington (or by phone, video, or on the documents alone, where the rules allow), and the laws of Washington govern as set out in section 14. Carve-outs: either side may still bring an individual claim in small-claims court, and either side may seek an injunction or other equitable relief in court to protect intellectual property or stop misuse.

Class-action waiver. Disputes will be arbitrated only on an individual basis. You and Plug each waive any right to bring or take part in a class, collective, consolidated, or representative proceeding. The arbitrator may award relief only in favor of the individual party and only as far as needed for that party’s own claim.

Your right to opt out. You can opt out of this entire section by emailing within 30 days of first accepting these Terms (or this section), with your name and a statement that you opt out of arbitration. Opting out won’t affect any other part of these Terms. If any part of this section is unenforceable, the rest still applies — except that if the class-action waiver is found unenforceable, this entire arbitration section does not apply to that dispute.

16. Changes to these terms

We may update these Terms over time. Material changes will be announced via email or in-app notice. Continued use of the Service after a change constitutes acceptance of the updated Terms.

17. Contact

Questions about these Terms? Email , or write to us at Plug Marketplace LLC, 522 W Riverside Ave STE N, Spokane, WA 99201.

Flow-specific terms

These apply only when you participate in the named flow on Plug. The relevant section is also surfaced inside an in-flow modal at the moment of agreement.

In-person booking terms — brand side

1. Public-venue requirement

Plug in-person bookings are limited to public-facing events at named venues. By submitting this offer you confirm the venue is a public event — not a private home, hotel room, undisclosed location, or any setting where the creator would be isolated.

Misrepresenting the venue is a material breach of these terms and may result in account suspension, immediate refund to the creator, and reporting to local authorities if safety concerns arise.

🚫 2. What brands cannot ask for

You may not, as part of an in-person booking:

  • Pressure the creator to leave the named venue for any reason
  • Request non-event activities (private meetings, alternate locations, personal favors, romantic or sexual content)
  • Require the creator to share personal contact information (personal phone number, home address, government ID)
  • Withhold credentials, transportation, or access at the event in exchange for additional services
  • Solicit content that requires the creator to be alone with you or your team

3. Cancellation and refunds

Cancellation policy on in-person deals (see also the cancel preview on each deal page):

TimingWhat happens
7+ days beforeFull refund of the appearance fee + any unpaid travel.
24h–7 days beforeCreator keeps 50% as a kill fee; you receive the rest.
<24h or after startCreator keeps 100% of the appearance fee.

Plug retains its platform fee on any refund path; the Stripe processing fee is non-refundable.

Travel is refundable only while no travel receipt has been uploaded. Once the creator uploads a receipt, those funds stay with the creator (they’ve already booked).

4. Evidence and verification

Plug records the offer terms, your attestation timestamps, all deal messages, uploaded credentials, and post-event verification photos as part of the deal audit trail. This evidence is reviewed in any dispute and may be shared with law enforcement on lawful request.

5. Livestream rider (optional)

Some bookings include a livestream rider — a paid add-on where the creator broadcasts live (Twitch at launch) during the event. The livestream fee is folded into the booking total and held in escrow alongside the appearance fee.

Plug detects when the creator’s connected channel goes live during the event window and adds the proof — captured frames and a clip/VOD link — to the deal receipt, visible to both parties.

The livestream is evidence, not a release condition. Escrow still releases on mutual confirmation (you and the creator) plus host confirmation — not on the livestream check. A missed or partial livestream is weighed like any other evidence in a dispute; on its own it neither holds nor releases funds.

6. Dispute process

If something goes wrong on either side, open a dispute from the deal page within 7 days of the event. Funds stay in escrow while Plug's team reviews evidence from both parties and reaches a resolution: refund, release, or split.

7. Liability

Plug is a marketplace. We verify identities, hold escrow, and adjudicate disputes — we do not attend events or guarantee outcomes off-platform. You are responsible for your conduct at the venue and for any harm caused by misrepresentation of the booking.

In-person booking terms — creator side

1. Public-venue confirmation

You’re accepting a booking at a public-facing event venue. If the venue is not what was described — for example, the brand asks you to meet at a private home, hotel room, or unstated location — do not go. Report the change immediately from the deal page; Plug refunds the brand and protects your account.

🛡️ 2. Your safety responsibilities

Plug verifies brand identities (phone + business email + manual review) and holds the payment in escrow, but we are not present at the event. Your safety choices at and around the venue are your own. Plug strongly encourages you to:

  • Verify the venue independently — Google the event, check the venue’s published schedule, confirm it’s a real public event
  • Share your location with someone you trust for the day of the event (location-sharing in iMessage, Find My, Google Maps, Life360, etc.)
  • Use a buddy system when possible — bring a friend, request a +1 pass, or check in with someone before and after
  • Keep location services on during the booking window
  • Report suspicious activity to both Plug AND local authorities as soon as it occurs — don’t wait for the deal to end
  • Leave immediately if you feel unsafe. Your personal safety always overrides any contractual obligation to complete the booking; we will not penalize a creator who leaves a venue for safety reasons

By accepting this booking you confirm: (a) you’ll take responsibility for your own safety at the event, (b) you understand Plug’s role is identity verification + escrow, not on-site supervision, and (c) you’ll report suspicious activity to Plug and local authorities.

3. Posting and verification

After the event, upload required evidence (event photos, posted links) from the deal page so escrow can release. Don’t share the brand’s credentials, NDA-restricted materials, or any content covered by a non-disclosure clause on the deal.

If the deal requires a social post, it is a paid appearance: any post you make about it must be clearly and conspicuously disclosed as an ad / paid partnership (e.g. #ad or the platform’s paid-partnership label), per FTC rules.

4. Cancellation and no-show

What happens if you cancel an accepted booking:

TimingWhat happens
Before the event startsCancel any time — the brand is refunded in full and the deal is marked cancelled-by-creator. No penalty.
Can’t attend (illness / emergency)Report it from the deal page once the event has started — our team reviews. Cancellation isn’t self-serve after start.
No-show (no notice)Full refund to the brand + an automatic flag on your account. Repeat no-shows can suspend in-person access.

5. Travel and expenses

If the deal includes a travel allowance, upload the receipt for your booked flights/lodging from the deal page as soon as you’ve paid for them. Once a travel receipt is uploaded, those funds stay with you even if the brand cancels — you’ve already committed.

6. Livestream rider (when included)

If your booking includes a livestream rider, you agree to broadcast live (Twitch at launch) for at least the agreed minimum during the event window. You connect the streaming channel when you accept the deal, and Plug binds that channel to the booking.

Plug detects when your bound channel goes live during the event window and logs the proof — captured frames and a clip/VOD link — to the deal receipt. This is evidence, not a release condition: escrow still releases on mutual and host confirmation, not on the livestream check.

Going live broadcasts that you’re at the venue in real time. Be mindful of what your stream reveals about your exact location, and follow the same safety practices set out above.

7. Reporting and disputes

If something goes wrong at the event, open a dispute from the deal page within 7 days. Plug’s team reviews evidence from both parties and reaches a resolution. For safety incidents, contact local authorities first; we’ll cooperate with any lawful investigation.

Pro in-person booking terms — brand side

Off-platform booking. You’re booking this creator directly. You pay them directly — Plug doesn’t process the payment or hold it in escrow. These terms record what you’re agreeing to; the venue and prohibited-conduct rules below are non-negotiable.

1. Public-venue requirement

Plug in-person bookings are limited to public-facing events at named venues. By submitting this booking you confirm the venue is a public event — not a private home, hotel room, undisclosed location, or any setting where the creator would be isolated.

Misrepresenting the venue is a material breach of these terms and may result in account suspension and reporting to local authorities if safety concerns arise.

🚫 2. What brands cannot ask for

You may not, as part of an in-person booking:

  • Pressure the creator to leave the named venue for any reason
  • Request non-event activities (private meetings, alternate locations, personal favors, romantic or sexual content)
  • Require the creator to share personal contact information (personal phone number, home address, government ID)
  • Withhold credentials, transportation, or access at the event in exchange for additional services
  • Solicit content that requires the creator to be alone with you or your team

3. Cancellation

Cancellation and any kill-fee are between you and the creator — agree them up front and put them in writing on the deal. Plug records the booking but holds no funds, so it can’t enforce a refund or a cancellation fee on either side.

4. Evidence and record

Plug records the booking terms, your attestation timestamps, and all deal messages as part of the deal’s audit trail. This record may be shared with law enforcement on lawful request. It is a record only — Plug does not adjudicate outcomes on off-platform deals.

5. Liability

Plug is a record-keeping tool for a booking you arranged directly. We do not verify the parties, attend events, hold funds, or adjudicate disputes on off-platform deals. You are responsible for your conduct at the venue and for any harm caused by misrepresentation of the booking.

Pro in-person booking terms — creator side

Off-platform booking. You arranged this appearance yourself. Payment moves directly between you and the brand — Plug doesn’t process it, hold it in escrow, or verify the brand for you. These terms record what you’re agreeing to; the safety points below matter more here than on a marketplace deal, because Plug is not in the middle.

1. Public-venue confirmation

You’re accepting a booking at a public-facing event venue. If the venue is not what was described — for example, the brand asks you to meet at a private home, hotel room, or unstated location — do not go. There is no Plug-held payment to fall back on here, so protect yourself first: don’t proceed, and report the change from the deal page.

🛡️ 2. Your safety responsibilities

Because you sourced this booking yourself, Plug has not verified the brand and is not present at the event. Your safety choices at and around the venue are entirely your own. Plug strongly encourages you to:

  • Verify the venue independently — Google the event, check the venue’s published schedule, confirm it’s a real public event
  • Share your location with someone you trust for the day of the event (location-sharing in iMessage, Find My, Google Maps, Life360, etc.)
  • Use a buddy system when possible — bring a friend, request a +1 pass, or check in with someone before and after
  • Keep location services on during the booking window
  • Report suspicious activity to local authorities as soon as it occurs — don’t wait for the event to end
  • Leave immediately if you feel unsafe. Your personal safety always overrides any commitment to complete the booking

By accepting this booking you confirm: (a) you’ll take responsibility for your own safety at the event, (b) you understand Plug’s role is a record-keeping tool, not brand verification or on-site supervision, and (c) you’ll report suspicious activity to local authorities.

3. Posting and disclosure

Don’t share the brand’s credentials, NDA-restricted materials, or any content covered by a non-disclosure clause on the deal.

If the booking includes a social post, it is a paid appearance: any post you make about it must be clearly and conspicuously disclosed as an ad / paid partnership (e.g. #ad or the platform’s paid-partnership label), per FTC rules.

4. Cancellation

Cancellation and any kill-fee are between you and the brand — settle them directly, the same way you settle payment. Plug records the booking and its timeline but doesn’t hold funds, so it can’t enforce a refund or a cancellation fee on either side. Agree the cancellation terms with the brand up front and put them in writing on the deal.

5. Travel and expenses

If your quote includes a travel allowance, it’s just a line on the invoice the brand pays you directly — there’s no receipt-upload or escrow-release step. Keep your own receipts for your records and settle any travel dispute with the brand directly.

6. If something goes wrong

Plug holds no funds on this deal, so it can’t issue a refund or adjudicate an outcome. If the brand doesn’t pay or the appearance falls through, record it on the deal page and resolve it directly. For any safety incident, contact local authorities first; we’ll cooperate with any lawful investigation.

Collab (swap) terms

1. What a collab is

A Plug collab is a creator-to-creator swap: each party posts for the other on a named platform following the deliverables spec on the deal page. No money changes hands; no platform fee applies.

2. Mutual deliverables

By accepting, both creators agree to:

  • Post the agreed format on the agreed platform by the agreed date
  • Include the other creator's mention, agreed hashtags, and any FTC-style disclosure required by your platform of choice
  • Keep the post live for the agreed minimum survival window
  • Treat the other creator's brand and content respectfully — no disparagement, no impersonation, no edits that misrepresent them

3. Verification

Submit your post link from the deal page when it's live. Plug Verify checks the agreed elements are present. Both sides have to confirm the swap before it's marked completed on each profile's deals-done count.

4. Cancellation and bad-faith conduct

Either side can cancel before acceptance for any reason. After acceptance, cancellation needs mutual consent or a dispute ruling. A creator who repeatedly accepts collabs and fails to deliver may have their swap access suspended.

5. Intellectual property

You retain all rights to the content you create. The collab grants the other party only the rights specified on the deal (typically "may repost this specific piece"). Outside that grant, neither side may repurpose the other's content.

6. Reporting and disputes

If your collab partner doesn't deliver, posts late, or doesn't meet the agreed terms, open a dispute from the deal page. Plug's team reviews evidence from both parties and applies a resolution (re-post requirement, deal voided, or account flag).

Content license terms

1. What a content license is

A content license lets a brand pay a creator for defined rights to use a specific piece of the creator’s existing content — there is no new post to make. The grant is non-exclusive and the creator keeps copyright in their work. A license never transfers ownership: Plug does not offer a full copyright buyout.

The exact rights, channels, and duration for a license are shown on the deal before either side confirms, and the price is calculated and displayed up front.

2. License tiers and what they grant

Paid license tiers differ by how long the rights last. Across every paid tier the brand may repost the licensed content on its owned channels (organic and paid ads) and make basic edits — resizing, cropping, trimming, captions, and calls-to-action — that don’t misrepresent the creator:

  • 30-day, 6-month, and 12-month licenses grant those rights for the stated term, after which they end.
  • A perpetual license grants the same rights with no end date, and includes the whitelisting, off-social, and raw-footage options below at no extra charge.

For an in-person booking, a license may instead cover the photos and video captured at the event featuring the creator (and, where a post was required, reuse of that post).

3. Optional add-ons

Paid tiers can include any of these, priced and shown before you confirm:

  • Whitelisting (TikTok Spark Ads). The creator generates a Spark Ads authorization code in TikTok and provides it to the brand, who may then run ads from the creator’s handle for the authorized window. TikTok controls and enforces that window — when the authorization expires, TikTok ends the ad permission. Plug stores the code and dates but does not run or revoke the ads.
  • Off-social. Extends the license beyond social to the brand’s own email and website / landing pages.
  • Raw footage. The creator delivers unedited source files, which the brand may use within the licensed rights. Files are held in a private vault (see §5).

4. Payment, delivery, and when the term starts

The brand pays the license fee up front through Stripe. The creator then delivers the licensed content (and any raw footage) through the deal page. Crucially, the license term starts when the content is delivered, not when it is paid for — so the brand gets the full period it paid for. The standard Plug platform fee applies to a license like any other paid deal (creator 8%, founding creators 4%; brand 8%).

5. Master files and access on expiry

Delivered master and raw files are stored privately. The creator can always access their own files. The brand can download the files only while the license is active; when a fixed-term license expires, the brand’s download access ends. Anything the brand has already lawfully published within its licensed rights is not retroactively revoked, but the license must be active (or renewed) to keep using the content going forward.

6. Renewals and extensions

A brand can extend a license that’s still active or renew one that has expired. A renewal bumps the same license’s term forward (no new deal is created), is priced at a fraction of the original tier fee shown before you confirm, and pays the creator again for the additional period. The creator is notified each time a term is extended.

7. Disclosure and lawful use

Because a license covers content the creator already posted (and already disclosed if it was sponsored), no new creator disclosure is required at licensing time. If the brand runs the licensed content as a new advertisement, the brand is responsible for any advertising disclosure its own use requires (FTC, platform policy). Neither side may use the content in a way that is unlawful, misleading, or outside the granted rights.

8. Cancellation, refunds, and disputes

Before the creator delivers, either side can step back and the deal is cancelled with no fee charged. Once the content is delivered and the license is active, the grant is in effect for its term. Platform fees are non-refundable. If a license isn’t delivered as agreed, or the content isn’t what was licensed, open a dispute from the deal page; Plug’s team reviews evidence from both sides and reaches a resolution (refund, release, or split).

9. The Content License Certificate

Every content license is recorded in a Content License Certificate — a record of the agreement plus supporting metadata: a fingerprint of the licensed file, a Plug-recorded timestamp, and a log of both sides’ acceptance. Its purpose is to give both the creator and the brand clear, durable proof of what was agreed.

The certificate is not a notarized, government, or court-issued document, and it is not legal advice. Plug is not a law firm, a notary, or a registry — it keeps a record of a deal you made on Plug. The certificate’s weight in any dispute is for the parties and any court or platform to decide; Plug makes no guarantee of any legal outcome.

10. Your acceptance is an electronic signature

When you send or accept a license in-app, you agree that your electronic acceptance is a valid signature under the federal ESIGN Act and Washington UETA, with the same effect as a handwritten one. To record it, Plug logs your account, a server timestamp, your IP address, your device/browser, and a hash of the exact terms you were shown. That acceptance log is part of the certificate; how we handle the underlying data is described in our Privacy Policy.

11. Public verification

So either side can prove the deal to a third party, each certificate has a public verification page at getplug.io/verify/… that anyone with the link can open without logging in. You agree it may show the parties’ display names, the licensed work, the license terms and dates, the current status, the file fingerprint, and the acceptance timeline. It deliberately excludes your messages, payment and escrow details, contact information, and raw IP/device data.

12. Enforcement and takedowns

When a license ends — it expired, or the creator revoked it for a cause such as use outside the granted scope, channels, or edits, or non-payment — continued use is no longer licensed. The creator can ask Plug to contact the brand to remove the content or renew the license; that notice is Plug enforcing its own marketplace terms, which both sides agreed to.

If the content stays up, Plug can help the creator prepare a copyright (DMCA) takedown notice to the platform hosting it. Plug only facilitates — it prepares notices and provides the verification record as evidence. Plug does not act as the creator’s legal representative and does not file any notice on the creator’s behalf; the creator remains the copyright owner and the sender of any platform takedown. Sending a takedown notice you know to be false can carry legal consequences (17 U.S.C. § 512(f)) — only send one if the facts are accurate and you have a good-faith belief the use isn’t authorized.

Pro content license terms

This is Plug's standard Plug Pro license language

This document has not yet had a dedicated attorney pass for Plug Pro’s off-platform, no-escrow structure. It is drafted in good faith from Plug’s Classic content-license terms, with the payment and dispute sections rewritten to describe how Plug Pro actually works. If anything here looks wrong or unclear, tell us at support@getplug.io.

1. What a content license is

A content license lets a brand pay a creator for defined rights to use a specific piece of the creator’s existing content — there is no new post to make. The grant is non-exclusive and the creator keeps copyright in their work. A license never transfers ownership: Plug does not offer a full copyright buyout.

The exact rights, channels, and duration for a license are shown on the offer before you accept, and the price is calculated and displayed up front.

2. License tiers and what they grant

Paid license tiers differ by how long the rights last. Across every paid tier the brand may repost the licensed content on its owned channels (organic and paid ads) and make basic edits — resizing, cropping, trimming, captions, and calls-to-action — that don’t misrepresent the creator:

  • 30-day, 6-month, and 12-month licenses grant those rights for the stated term, after which they end.
  • A perpetual license grants the same rights with no end date, and includes the whitelisting, off-social, and raw-footage options below at no extra charge.

3. Optional add-ons

Paid tiers can include any of these, priced and shown before you accept:

  • Whitelisting (TikTok Spark Ads). The creator generates a Spark Ads authorization code in TikTok and provides it to the brand, who may then run ads from the creator’s handle for the authorized window. TikTok controls and enforces that window — when the authorization expires, TikTok ends the ad permission. Plug stores the code and dates but does not run or revoke the ads.
  • Off-social. Extends the license beyond social to the brand’s own email and website / landing pages.
  • Raw footage. The creator delivers unedited source files, which the brand may use within the licensed rights. Files are held in a private vault (see §5).

4. Payment, delivery, and when the term starts (Plug Pro — paid directly)

This is a Plug Pro license: payment is not processed by Plug. The brand pays the creator directly, by whatever method the two of you agree (bank transfer, invoice, a card processor of the creator’s choosing, or anything else) — Plug is not a party to that payment and does not hold, transmit, receive, or guarantee it. Plug’s only role is to track the deal and its status. There is no platform fee on a Plug Pro license — the price shown is what the creator receives.

The creator delivers the licensed content (and any raw footage) through the deal page. The license term starts once the creator confirms, on the deal page, that your payment has arrived — not automatically when you accept this offer, and not automatically when the file is delivered. Confirming payment is the creator’s own representation to Plug that they were paid; Plug does not independently verify it. Until the creator confirms, the license has not started and you should not rely on the rights described here.

5. Master files and access on expiry

Delivered master and raw files are stored privately. The creator can always access their own files. The brand can download the files only while the license is active; when a fixed-term license expires, the brand’s download access ends. Anything the brand has already lawfully published within its licensed rights is not retroactively revoked, but the license must be active (or renewed) to keep using the content going forward.

6. Renewals and extensions

A brand can extend a license that’s still active or renew one that has expired. As with the original license, renewal payment is made directly to the creator, off-platform — Plug tracks the renewed term but does not process the payment. The creator is notified each time a term is extended.

7. Disclosure and lawful use

Because a license covers content the creator already posted (and already disclosed if it was sponsored), no new creator disclosure is required at licensing time. If the brand runs the licensed content as a new advertisement, the brand is responsible for any advertising disclosure its own use requires (FTC, platform policy). Neither side may use the content in a way that is unlawful, misleading, or outside the granted rights.

8. Cancellation and revocation (Plug Pro — no escrow, no refund adjudication)

Because payment is direct and off-platform, Plug does not hold funds and cannot issue, adjudicate, or guarantee a refund. Before the creator delivers and confirms payment, either side can step back with no license granted. Once the content is delivered and the creator has confirmed payment, the license is active for its term.

If you believe the creator did not deliver as agreed, or the content isn’t what was licensed, that is a matter between you and the creator to resolve directly — including, if applicable, seeking repayment from the creator outside of Plug. Plug does not mediate, does not hold funds to release, and reaches no factual finding about payment or delivery disputes between the parties. If you paid the creator but never received the licensed content, Plug lets you flag that from the deal page so it’s on record and the creator is notified — but this creates a record only; it does not refund you or force any outcome.

If the creator has not confirmed payment, Plug will not treat the license as active and you should not expect the rights described in this agreement to have started.

Separately, the creator may revoke an active license for cause — including use outside the granted scope or channels, edits that misrepresent the creator, or failing to actually pay as agreed — as described in §12 (Enforcement and takedowns) below.

9. The Content License Certificate

Every content license is recorded in a Content License Certificate — a record of the agreement plus supporting metadata: a fingerprint of the licensed file, a Plug-recorded timestamp, and a log of both sides’ acceptance. Its purpose is to give both the creator and the brand clear, durable proof of what was agreed.

The certificate is not a notarized, government, or court-issued document, and it is not legal advice. Plug is not a law firm, a notary, or a registry — it keeps a record of a deal made on Plug. The certificate’s weight in any dispute is for the parties and any court or platform to decide; Plug makes no guarantee of any legal outcome.

10. Your acceptance is an electronic signature

When you accept a license, you agree that your electronic acceptance is a valid signature under the federal ESIGN Act and Washington UETA, with the same effect as a handwritten one. To record it, Plug logs your name and email as provided, a server timestamp, your IP address, your device/browser, and a hash of the exact terms you were shown. That acceptance log is part of the certificate; how we handle the underlying data is described in our Privacy Policy.

Because a Plug Pro brand accepts without creating a Plug account, this record is bound to the name and email you enter, not to a verified, persistent Plug identity — see §11.

11. Public verification

So either side can prove the deal to a third party, each certificate has a public verification page at getplug.io/verify/… that anyone with the link can open without logging in. You agree it may show the parties’ names, the licensed work, the license terms and dates, the current status, the file fingerprint, and the acceptance timeline. It deliberately excludes your messages, payment details, contact information, and raw IP/device data.

Because you accepted without a Plug account, your identity on the certificate is self-reported at accept time, not verified by Plug — the certificate does not carry the same identity assurance as an acceptance from a brand with a verified Plug account.

12. Enforcement and takedowns

When a license ends — it expired, or the creator revoked it for a cause such as use outside the granted scope, channels, or edits, or non-payment — continued use is no longer licensed. The creator can ask Plug to contact the brand to remove the content or renew the license; that notice is Plug enforcing its own marketplace terms, which both sides agreed to.

If the content stays up, Plug can help the creator prepare a copyright (DMCA) takedown notice to the platform hosting it. Plug only facilitates — it prepares notices and provides the verification record as evidence. Plug does not act as the creator’s legal representative and does not file any notice on the creator’s behalf; the creator remains the copyright owner and the sender of any platform takedown. Sending a takedown notice you know to be false can carry legal consequences (17 U.S.C. § 512(f)) — only send one if the facts are accurate and you have a good-faith belief the use isn’t authorized.

Creator content license terms

1. You own — or control — this content

By publishing a license offer you confirm that the content you uploaded is yours to license: you created it, or you otherwise own or control all rights needed to grant the license you selected. You are not licensing someone else’s work, stock or library content you can’t relicense, or anything you don’t have the rights to.

2. Everything in it is cleared

You confirm that you have the rights and permissions for everything shown or heard in the content, including:

  • Music and audio — you hold or have licensed the rights to any track, sound, or voice used.
  • People — anyone recognizable in the content has given you permission for their likeness to be used and licensed (you have any releases required).
  • Other brands, logos, and trademarks — any third-party brand, product, logo, or trademark that appears is either incidental or something you have permission to include.

3. The license you're granting

You are offering the brand a non-exclusive license to use this specific piece of content on the tier you chose. You keep your copyright — a license is never an ownership transfer, and Plug does not offer a full copyright buyout. The exact rights, channels, and duration are the content-license terms shown on the offer and are calculated and displayed up front before either side confirms.

4. Your responsibility

You are responsible for the truth of this attestation. If a third party claims the content infringes their rights because something here wasn’t actually cleared, that’s on you, not on Plug or the brand who licensed it in good faith — you agree to cover Plug and the brand for claims, losses, or costs that arise from this attestation being inaccurate. Don’t offer content you’re not sure you can license.

5. Your acceptance is an electronic signature

When you publish this offer in-app, you agree that your electronic acceptance is a valid signature under the federal ESIGN Act and Washington UETA, with the same effect as a handwritten one. To record it, Plug logs your account, a server timestamp, your IP address, your device/browser, and a hash of the exact terms you were shown. That record is kept with the offer and carries into the license certificate if a brand buys it; how we handle the underlying data is described in our Privacy Policy.

UGC license terms

1. What a UGC license is

A UGC (user-generated content) deal is one where a brand commissions a creator to film new content for the brand to use — either raw clips the brand edits itself, or a finished edited video. It is different from a content license over an existing post: here the asset is made to order.

The grant is non-exclusive and the creator keeps copyright in the footage. A UGC license is a license, not a work-made-for-hire or an assignment — it never transfers ownership, and Plug does not offer a full copyright buyout. The brand’s rights to use the footage come solely from what is granted here, for the channels, uses, and duration shown on the deal and priced up front before either side confirms.

If the brand adds the “have the creator write the script” option, the script, shot list, and creative direction the creator produces are part of what the brand licenses: they travel with the same rights as the video they were written for, for the same uses and term. As with the footage, the creator keeps copyright in the script and the brand’s right to use it comes from this license, not a transfer of ownership.

2. Usage rights — owned channels are free; paid ads cost extra

Because the brand paid to have the asset made, using it on channels the brand owns is included at no extra charge, with no end date: the brand may post it on its own social feeds and profiles, its website and landing pages, and in its email. The creator does not separately charge for this owned-channel use.

The one thing that costs more is running the content as paid advertising (putting ad spend behind it), because a paid ad can keep earning for the brand over time. Paid-ad rights are optional and priced by how long they last:

  • Organic use — included. Post it on owned channels forever, with no paid spend behind it. This is the default and adds nothing.
  • Paid ads — 30 days, 6 months, or 12 months. Run it as paid ads on the brand’s channels for the chosen term, after which the paid-ad rights end (owned-channel use continues).
  • Perpetual. Run it as paid ads with no end date, and includes whitelisting and raw footage (below) at no extra charge.

Basic edits that don’t misrepresent the creator — resizing, cropping, trimming, captions, and calls-to-action — are allowed across the paid tiers; a perpetual license also allows fuller creative re-cuts.

Paid-ad rights can also be added after delivery. If the brand started with organic-only use, it may buy a paid-ad tier later at the creator’s listed rate from the completed deal; that paid-ad term starts when it is purchased, the creator is paid their share, and the creator keeps copyright either way.

3. Whitelisting and raw footage

Two optional extras can sit on top of a paid-ad tier, each priced and shown before you confirm. There is no separate “off-social” add-on for UGC — the brand’s email and website are already part of the free owned-channel use above.

  • Whitelisting (TikTok Spark Ads). The creator generates a Spark Ads authorization code in TikTok and provides it to the brand, who may then run ads from the creator’s own handle for the authorized window. TikTok controls and enforces that window — when the authorization expires, TikTok ends the permission. Plug stores the code and dates but does not run or revoke the ads.
  • Raw footage. The creator delivers the unedited source clips, held in a private vault (see §6), which the brand may use within the licensed rights. Raw footage is included free with a perpetual license and otherwise optional.

4. What an edited deal delivers

In a raw deal, the unedited clips are the deliverable — the brand edits them itself. In an edited deal, the deliverable is the finished edited video. The edit fee pays for the edit, not for the raw clips: a brand receives the raw source files from an edited deal only if its license includes raw footage (i.e. a perpetual license, or raw footage added explicitly). This keeps raw footage a distinct right rather than something handed over by default.

5. Payment, delivery, and when the term starts

The brand pays the full price up front through Stripe and the funds are held in escrow. The creator then films and delivers the footage through the deal page; the brand reviews it and accepts (releasing payment), or requests a revision/reshoot within the included count. The license term starts when the footage is delivered and accepted, not when it is paid for, so the brand gets the full period it paid for. The standard Plug platform fee applies like any other paid deal (creator 8%, founding creators 4%; brand 8%).

When the deal includes a creator-written script, the creator submits the script through the deal page before filming, and the brand approves it or requests changes. Production — and the delivery clock — starts only once the script is approved. Script revisions are capped so the request can’t loop indefinitely; if the two sides can’t agree, either can open a dispute and Plug reviews the brief and the submitted script.

6. Files and access on expiry

Delivered footage (and any raw source files) is stored privately. The creator can always access their own files. Owned-channel use has no end date, but where the brand bought a fixed-term paid-ad right, its download access for that purpose ends when the term expires unless it is renewed. Anything the brand has already lawfully published within its licensed rights is not retroactively revoked.

7. Music and third-party rights

Audio matters for ads. Trending in-app TikTok/Instagram audio is generally not cleared for commercial or paid use. Where the creator delivers an edited video, they use only licensed or royalty-free music; where the brand edits raw clips itself, the brand is responsible for using only cleared/licensed audio in anything it runs as an ad. Neither side may use content, music, or other third-party material in a way that infringes someone else’s rights. Plug is a marketplace, not a music licensor or rights clearinghouse: it does not clear, supply, or verify audio or other third-party rights, and Plug has no liability for either party’s use of uncleared or infringing audio or material — that responsibility sits entirely with the party that chose and used it.

8. Disclosure and lawful use

If the brand runs the commissioned content as advertising, the brand is responsible for any advertising disclosure its use requires (FTC, platform policy), and confirms that responsibility when it sends the UGC offer. Because the brand — not the creator — distributes the footage, the creator carries no separate sponsored-post disclosure for a UGC deal. Neither side may use the content in a way that is unlawful, misleading, or outside the granted rights.

9. Cancellation, refunds, and disputes

Before the creator delivers, either side can step back and the deal is cancelled with no fee charged. Once footage is delivered and accepted, the license is in effect for its term. Platform fees are non-refundable. If the footage isn’t delivered as briefed, or isn’t what was agreed, open a dispute from the deal page; Plug’s team reviews the locked brief and evidence from both sides and reaches a resolution (refund, release, or split).

10. The Content License Certificate

Every UGC license is recorded in a Content License Certificate — a record of the agreement plus supporting metadata: a fingerprint of the delivered file, a Plug-recorded timestamp, and a log of both sides’ acceptance. Its purpose is to give both the creator and the brand clear, durable proof of what was agreed.

The certificate is not a notarized, government, or court-issued document, and it is not legal advice. Plug is not a law firm, a notary, or a registry — it keeps a record of a deal you made on Plug.

11. Your acceptance is an electronic signature

When you send or accept a UGC deal in-app, you agree that your electronic acceptance is a valid signature under the federal ESIGN Act and Washington UETA, with the same effect as a handwritten one. To record it, Plug logs your account, a server timestamp, your IP address, your device/browser, and a hash of the exact terms you were shown. That acceptance log is part of the certificate; how we handle the underlying data is described in our Privacy Policy.

12. Public verification

So either side can prove the deal to a third party, each certificate has a public verification page at getplug.io/verify/… that anyone with the link can open without logging in. You agree it may show the parties’ display names, the licensed work, the license terms and dates, the current status, the file fingerprint, and the acceptance timeline. It deliberately excludes your messages, payment and escrow details, contact information, and raw IP/device data.

13. Enforcement and takedowns

Owned-channel use is included for good, but paid-ad rights are limited to the tier and term bought. If a brand runs the content as paid ads without buying that right, or keeps running paid ads after the term ends, that use is outside the license. The most directly enforceable lever is whitelisting: because TikTok controls the Spark Ads window, paid promotion through the creator’s handle stops when the authorization expires.

For other paid-ad use outside the grant, the creator can ask Plug to contact the brand to stop or to buy the right. Plug can also help the creator get ready to send a copyright (DMCA) takedown — by assembling the verification record as supporting evidence — but Plug does not send, file, or perform the request and does not act as the creator’s legal representative. The creator sends any notice on their own, and should seek their own lawyer’s advice first. A takedown should be sent only in good faith — for content used outside the license, not against a deal whose license is still active — and sending one you know to be false can carry legal consequences (17 U.S.C. § 512(f)).

Gifted campaign terms

1. What a gifted campaign is

A gifted campaign offers a physical product in exchange for a post — no cash is paid to the creator. Creators pitch what they’ll make and you approve the pitches you like. There is no creative brief and no DM: the pitch you approve is the scope of the deal.

2. Your obligations as the brand

  • Ship the agreed product within 10 days of receiving the creator’s address
  • Describe the product and its estimated value accurately
  • Only collect the shipping address — never request other personal data (phone, ID, payment)
  • Not require content that violates law, platform policy, or these terms

3. Post window and disclosure

Approved creators post within 14 days of delivery — a fixed window for gifted campaigns. Every gifted post must disclose the gift (#gifted or #ad). Disclosure is enforced at verification and isn’t editable.

4. Fees

Gifted campaigns are free for up to 15 creators. Past 15, approvals are $2 per approved creator (the first paid batch has a $20 minimum). Founding brands run all gifted campaigns free. Already-approved creators are never charged retroactively.

5. Cancellation and reliability

Before shipping, either side may step back with no penalty and the spot returns. Repeatedly failing to ship after an address is provided pauses your gifted privileges pending review.

6. Content rights

A gifted post is the creator’s content on their own channel. Gifting does not grant you reuse, reposting, or paid-ad rights — license those separately through Plug if you want them.

Gifted pitch terms

1. Pitching

Pitching a gifted campaign does not reserve a spot and costs nothing. Your pitch describes what you’ll make — if the brand approves it, that pitch becomes the scope of the deal. There is no separate brief and no DM on gifted.

2. If you’re approved

  • Provide a shipping address within 72 hours
  • Post the content you pitched within 14 days of delivery
  • Disclose the gift in your caption (#gifted or #ad) — it’s required and checked at verification
  • Keep the post live through the verification window

3. No cash changes hands

A gifted deal trades the product for your post — there is no payment. The product’s estimated value is informational only.

4. Missing the window

If you accept a product and don’t post within the window (plus a short grace period), the deal is cancelled as a missed window. That counts against your Plug Score, and repeated misses limit or suspend your gifted pitching.

5. Your address

The shipping address you provide is used only to send the product. It is shared with the brand for fulfillment and nothing else.