Go from brief to delivered, without leaving the deal
A brand brief comes in — Workbench turns it into hooks, a script, and a shot list in your own voice, keeps every raw clip and edit organized as you produce, and checks your final delivery against the brief before you ship.
Flat monthly price · zero per-deal fees · keep 100%
AI drafts, your voice
Generate hooks, concepts, and a script grounded in the actual brief and your learned style — a starting point you edit, never a black box.
One asset library
Raw footage, drafts, and the final master live on the deal — promote a take from raw to master without hunting through folders.
Brief-check before you ship
A quick check flags what the brief asked for against what you're about to deliver — catch a missed must-say before the brand does.
From brief to delivered
The production layer sits right on the deal — no separate app to open.
Start from the brief
The deal's brief and your style guide seed the project — Workbench never invents brand facts you didn't give it.
Draft hooks & a script
AI-assisted concepts, hooks, and a script in your voice — a draft to edit, not a final answer.
Shoot & organize
Raw clips and edits land in one library — promote your best take from raw to draft to final to master.
Check, then deliver
A brief-check flags anything the delivery is missing before it ships to the brand.
Workbench vs. a folder and three apps
What it takes to go from a brief to a finished delivery.
Questions, answered
Is Workbench included in every Pro plan?+
It's part of the Pro plan (Unlimited tier) — Starter doesn't include it. Everything else in this guide (pipeline, invoicing, licensing) is on both plans.
Does the AI just make up brand details?+
No — every draft is grounded in the deal's real brief and is scope-locked to that one task. It's a starting draft you review and edit, never an auto-published final.
What does 'promote to master' mean?+
As you produce, footage moves raw → draft → final → master. Only the master is what ships to the brand — everything before it stays your private working files.
What does the brief-check actually catch?+
It compares your delivery against the brief's stated requirements — a missing must-say, wrong format, or wrong length — before the brand sees it, not after.
Produce the deal without leaving Plug
Free for 7 days, no card. Workbench is part of the Pro plan.
Start free — keep 100%