UGC Follow-Up Email Template
No reply doesn't mean no. A short, low-pressure follow-up brings a surprising number of pitches back to life.
Subject: Following up — UGC for [Brand Name] Hi [contact name], Just floating this back to the top of your inbox — I know things get buried. I reached out on [date] about creating UGC for [Brand Name] ([1-line recap of the offer: e.g. "2 short-form videos, $300"]). Still very interested if the timing's better now. If it's a "not right now," no worries at all — just let me know and I'll check back in a few months. If you need anything else from me (rates, examples, availability) to make a decision, happy to send it over. Thanks, [Your name] [Your handle] · [Your email] — Send this if you haven't heard back in 5–7 business days. One follow-up is normal; two is fine. After that, let it go — chasing a cold thread past two follow-ups rarely converts and reads as pressure.
Inside Plug, outreach you log gets a cold-trail alert — a nudge before a warm brand thread goes stale, instead of you remembering to check back.
How it works
Give the first email time to be seen.
One line recapping the offer — no re-pitching from scratch.
Low pressure gets more replies than a hard push.
FAQ
How do I follow up with a brand that hasn't replied?+
Wait 5–7 business days, then send a short, low-pressure note that references your original pitch in one line and reconfirms interest. This template has that structure ready.
How many times should I follow up?+
Once is normal, twice is fine. After a second follow-up with no response, treat it as a no for now and move on — a third follow-up usually reads as pressure.
Should my follow-up repeat the whole pitch?+
No — a one-line recap is enough. Repeating everything makes it feel like a new cold email instead of a friendly nudge.
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