UGC Counteroffer Email Template

Subject: Re: [Brand Name] UGC — a quick adjustment

Hi [contact name],

Thanks for sending this over — I'm excited about the collab. Before I confirm,
I wanted to flag the rate.

[$ their offer] is a bit below what I'd normally charge for [the deliverable —
e.g. "a 2-video package with 6 months of ad usage rights"]. My standard rate for
this scope is [$ your rate], which reflects [1 line of reasoning — e.g. "the
editing, the usage rights, and the turnaround you're asking for"].

A couple of ways we could make this work:
- [$ your rate] for the scope as described, or
- [$ their offer] if we trim it to [smaller scope — e.g. "organic-only, no paid
  usage"], or
- [$ your rate] if you can extend the timeline to [longer turnaround]

Let me know what works best on your end — happy to find a version that fits your
budget without underselling the work.

Best,
[Your name]

—
Notes: always counter with a reason, not just a number. Give them 2–3 paths (price,
scope, or timeline) instead of one take-it-or-leave-it ask — it's easier to say yes
to a menu than a demand.