UGC Rate Calculator
Stop guessing what to charge. Pick your experience, what you're delivering, and any add-ons — get a fair range instantly.
Benchmark estimate — you set your final rate. On Plug Pro there's no per-deal cut, so the number you land is the number you keep.
Inside Plug, turn this into a rate card and let the AI draft a pitch that quotes it — in your voice.
How it works
New, some experience, or experienced — it anchors the base rate.
A single video, a bulk pack, a photo set, or a monthly retainer.
Editing, rush, raw footage, ad rights, exclusivity — each bumps the range.
FAQ
How much should I charge for a UGC video?+
Most UGC creators start at $25–$75 per video, move to $75–$200 with experience, and go above $200 when editing, ad rights, or a rush are stacked on. Set your rate at the top of your range when the brief is tight.
Should I charge more if the brand runs my video as an ad?+
Yes. Organic posting and paid-ad usage are different rights. Add a usage fee on top of your base rate — the Usage-Rights Calculator prices exactly that.
Do I charge for revisions?+
Include one round in your rate and charge per round after that. Spell it out up front so extra work is paid work, not a surprise.
Does Plug take a cut of my rate?+
No. Plug Pro is a flat monthly subscription with zero per-deal fees — the rate you land is the rate you keep. The money moves directly between you and the brand.
Keep going
Run your whole creator business on Plug
Free tools are the start. Plug Pro is where the deals, contracts, licensing, and getting paid actually live — flat price, zero per-deal cut.
Start free — no card