UGC Rate Card Template

Stop re-explaining your prices in every DM. Build a rate card once, send it whenever a brand asks.

Quick answer

A UGC rate card lists your core content options (single video, packs, retainer), add-ons (editing, rush, raw footage), and usage-rights pricing, all in one document. This free template gives you that structure — fill in your numbers with the Rate Calculator and send it instead of re-explaining pricing every time.

UGC rate card template

[YOUR NAME] — UGC RATE CARD
[Your niche] · [platform(s)] · [follower count]

CORE CONTENT
  Single UGC video (organic use)             $[rate]
  3-video pack                               $[rate]
  5-video pack                               $[rate]
  Monthly retainer (~4 videos)               $[rate]
  Photo set (5–8 images)                     $[rate]

ADD-ONS
  Full edit (captions, sound design)         +$[rate] / +[X]%
  48-hour rush turnaround                    +$[rate] / +[X]%
  Raw footage handoff                        +$[rate]

USAGE RIGHTS (on top of content rate)
  Organic only                               included
  Paid ads (brand's account), 3 months       +$[rate]
  Whitelisting / Spark Ads, 3 months         +$[rate]
  Full buyout                                +$[rate]

TERMS
  Deposit: [e.g. 50% to book]
  Revisions: [e.g. 1 round included, $[rate] per extra round]
  Turnaround: [e.g. 5–7 business days standard]

Rates are a starting point — final pricing depends on scope, timeline, and usage.
Use the Rate Calculator (getplug.io/tools/ugc-rate-calculator) to sanity-check any
number before you send it.

Now do it for real

Publish your rates on a real storefrontA rate card brands can order from directly.

Turn into a dealLog it in your pipeline Track in WorkbenchProduce & deliver it

Inside Plug, your rate card becomes an order-from-me storefront brands can act on directly — not a PDF that goes stale the moment your prices change.

How it works

Set your base rates

Use the Rate Calculator to fill in real numbers.

List your add-ons

Editing, rush turnaround, raw footage — priced separately.

Send it instead of re-explaining

One document, reused for every inbound DM.

FAQ

What should I include on a UGC rate card?+

Your core content options (single video, bulk packs, retainer), add-ons (editing, rush, raw footage), and usage-rights pricing. This template lays out all three sections.

How do I figure out what numbers to put on it?+

Use the Rate Calculator to get a fair range for your experience and deliverables, then set your rate card at a number you're comfortable holding to.

Should I send my rate card to every brand that DMs me?+

Yes — it saves you from re-typing prices in every conversation and signals you run this like a business. You can still negotiate off of it for specific scopes.

Keep going

UGC Rate CalculatorFind a fair price for any UGC deliverable in seconds.UGC Usage-Rights CalculatorPrice ad rights, whitelisting, and buyouts on top of your rate.UGC Pitch Email TemplateA cold-outreach email that leads with proof, not a resume.UGC creator ratesWhat creators charge in 2026

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