UGC Shot List Template

Filming without a plan means reshoots. Break your video into shots before you pick up the camera.

Quick answer

A UGC shot list breaks a short-form video into timed beats — hook, problem, product intro, demo, result, and CTA — with what's on screen and what's said for each. This free template lays out all six for a typical 30-second video so you can film once instead of reshooting.

UGC shot list template

UGC SHOT LIST

Deliverable: [e.g. "30s TikTok — skincare GRWM"]
Brand: [Brand name]     Due: [date]

SHOT 1 — HOOK (0–3s)
  On screen: [e.g. "close-up of tired morning face"]
  Line: [spoken or on-screen text]

SHOT 2 — PROBLEM (3–8s)
  On screen: [e.g. "showing the issue — dull skin, dry patches"]
  Line:

SHOT 3 — PRODUCT INTRO (8–15s)
  On screen: [e.g. "pick up product, show label clearly"]
  Line: [brand/product name spoken here]

SHOT 4 — DEMO (15–24s)
  On screen: [e.g. "applying product, texture/finish visible"]
  Line:

SHOT 5 — RESULT / BENEFIT (24–27s)
  On screen: [e.g. "after" look, reaction shot]
  Line:

SHOT 6 — CTA (27–30s)
  On screen: [e.g. "product held up to camera, link mention"]
  Line: [e.g. "linked below" / "use my code"]

NOTES
  B-roll to grab just in case: [packaging close-ups, lifestyle shots, texture]
  Must-haves for the brand: [logo visible, disclosure tag, specific phrase]
  Lighting/location: [natural light, bathroom mirror, etc.]

Now do it for real

Plan and deliver this in WorkbenchTurn a shot list into a tracked production, brief to delivery.

Turn into a dealLog it in your pipeline Track in WorkbenchProduce & deliver it

Inside Plug's Workbench, a shot list becomes a real production plan — attach it to the deal and track it through to delivery.

How it works

Fill in your beats

Hook, problem, product, demo, result, CTA — with timing.

Note the must-haves

Logo visible, disclosure tag, a specific phrase — from the brief.

Film once

A shot list catches gaps before you're editing, not after.

FAQ

How do I plan shots for a UGC video?+

Break the video into beats — hook, problem, product, demo, result, CTA — and note what's on screen and what's said for each. This template has that structure for a typical 30-second video.

How long should each shot be?+

For a 30-second video: roughly 3s hook, 5s problem, 7s product intro, 9s demo, 3s result, 3s CTA. Adjust the split based on what the brief needs most emphasis on.

Should I shoot extra footage beyond the shot list?+

Yes — grab a few seconds of extra b-roll (packaging close-ups, reaction shots) at each stop. It's cheap insurance if the edit needs a cutaway.

Keep going

UGC Brief TemplateTurn a vague 'make it feel organic' into a real brief.UGC Rate CalculatorFind a fair price for any UGC deliverable in seconds.

Run your whole creator business on Plug

Free tools are the start. Plug Pro is where the deals, contracts, licensing, and getting paid actually live — flat price, zero per-deal cut.

Start free — no card